This video from It’s okay to be smart talks about the Déjà Vu effect.
You know the effect when you have the impression of having already experienced a moment?
Well this is it.
“Déjà vu” is the french translation for “already seen”.
Check the video
And then check the sources and references in the description of the video… and also maybe the Wikipedia article.
Aside from taking all your data and selling it to companies, Google also does conferences and research.
This video is about unconscious bias:
“Unconscious biases are created and reinforced by our environments and experiences. Our mind is constantly processing information, oftentimes without our conscious awareness. When we are moving fast or lack all the data, our unconscious biases fill in the gaps, influencing everything from product decisions to our interactions with coworkers. There is a growing body of research – led by scientists at Google – surrounding unconscious bias and how we can prevent it from negatively impacting our decision making.”